Over 1 million tablets sold annually! Customized FDA-compliant natural astaxanthin solutions for a premium North American brand.

In-depth cooperation with a high-end North American dietary supplement brand: we provided full-cycle professional services for its customization needs of high-content natural astaxanthin capsules. From selecting Haematococcus pluvialis cultivation bases for raw material traceability and conducting capsule stability and bioavailability tests to ensure product quality to designing light-proof packaging that meets North American market aesthetics and regulations (with English/Spanish bilingual labels) and offering full support for FDA registration and import customs clearance documents, we comprehensively assisted the brand in quickly launching the product. Ultimately, it only took 48 days from formula confirmation to the first order delivery. After launching on Amazon North America, the product quickly entered the TOP 10 of similar products, with sales exceeding 200,000 capsules in the first quarter. Now, the annual order volume has stabilized at over 1 million capsules. The customer has further added requirements for developing anti-aging compound formula astaxanthin capsules, achieving a dual improvement in the brand's market competitiveness and cooperation value.

Export Country
United States, Canada (covering major North American markets)
Transaction Product
High-content natural astaxanthin capsules (each containing 12mg of natural astaxanthin extracted from Haematococcus pluvialis, focusing on antioxidant
Transaction Quantity
First order delivered; sales exceeded 500,000 capsules in the first quarter; annual order volume now stabilizes at over 2 million capsules
Transaction Time
Only 48 days from formula confirmation to first order delivery; sales reached 200,000 capsules in the first quarter after launching on Amazon North America; subsequent annual order volume stabilized at over 3 million capsules

Customer Background

The cooperative customer is a well-known brand in North America specializing in the R&D and sales of high-end dietary supplements. With years of experience in the North American health market, the brand has always adhered to the core positioning of "scientific formulas, natural raw materials, and high-end quality", targeting mid-to-high-end consumer groups. It has established a certain brand reputation and a stable customer base in the field of antioxidant and anti-aging dietary supplements.
With the continuous growth of demand for natural antioxidant products in the North American market and the increasing awareness of high-activity ingredients such as astaxanthin among consumers, the brand planned to launch a high-content, high-quality natural astaxanthin capsule to fill the gap in its segmented product categories and further seize high-end market share. However, the brand faced numerous challenges in raw material traceability, product compliance (FDA registration), packaging design (meeting North American regulations and aesthetics), and rapid delivery. In urgent need of full-chain support from a professional team, it sought cooperation with us.

 

Cooperation Process 

1. Demand Communication and Rapid Response

In the early stage of cooperation, we held multiple rounds of online meetings with the customer to analyze their specific needs. They required each capsule to contain 12mg of high-purity natural astaxanthin extracted from Haematococcus pluvialis and to meet North American FDA registration standards. Additionally, due to a tight market window, the customer demanded that the cycle from formula confirmation to delivery be controlled within 50 days.

To address the customer's core demands—"high quality, fast delivery, and strong compliance"—we quickly set up a dedicated team, which included raw material traceability experts, formula engineers, compliance consultants, packaging designers, and supply chain managers. A preliminary cooperation plan was delivered within 24 hours, clearly outlining the timeline and division of responsibilities, which was initially approved by the customer.

2. Traceability of Natural Astaxanthin Raw Materials

Silymarin is the key active ingredient in milk thistle extract, and its activity retention rate is crucial to the product’s liver-protecting efficacy. Our technical team focused on this critical issue by conducting in-depth research:

  • Extraction Process Selection: We analyzed various extraction methods, such as supercritical CO₂ extraction and ethanol extraction. Ultimately, we chose supercritical CO₂ extraction due to its ability to extract active ingredients under low temperature and low pressure, preserving the activity of silymarin.

  • Parameter Optimization: Through extensive experimentation, we optimized extraction parameters—pressure, temperature, and time—to increase the activity retention rate of silymarin from the industry average of 85% to 92%.

  • Synergistic Formulation: The team scientifically compounded milk thistle ingredients, adjusting the ratio of silymarin and other components based on their synergistic effects to further enhance liver-protecting properties.

Throughout this phase, we maintained close communication with the customer, providing regular updates and experimental data, and invited them to review the progress at key milestones to ensure alignment with their expectations.

3. Capsule Stability and Bioavailability Testing

Considering the oxidizable nature of astaxanthin and North American consumers’ high demands for product absorption, our formula engineering team focused on two core tests:

  1. Stability Test: We simulated storage conditions (high temperature, humidity, light) from various regions in North America and tracked the capsule’s appearance, hardness, and astaxanthin content over 3 months. As a result, we adopted a special coating technology that effectively isolates oxygen and light, ensuring stable activity within the product’s shelf life.

  2. Bioavailability Test: In vitro simulated digestion experiments were conducted to optimize the capsule excipient formula. This improved the dissolution and absorption efficiency of astaxanthin in the human intestine. Test results showed a 30% increase in bioavailability compared to ordinary formulas, meeting the customer’s high product efficacy requirements.

North American Compliance Light-Proof Packaging Design

The packaging design had to meet both North American regulatory requirements and high-end aesthetic standards:

  • Material and Functionality: We used brown pharmaceutical-grade capsule bottles with excellent light-proof properties, paired with sealed aluminum foil gaskets to prevent astaxanthin oxidation.

  • Label Design: The label design strictly followed FDA guidelines, including bilingual English and Spanish descriptions covering ingredients, content, efficacy, administration methods, and warnings. It also featured raw material traceability codes and the FDA registration mark.

  • Brand Aesthetics: The packaging incorporated the customer’s brand identity, using simple gold lines and an ocean blue background to highlight a high-end, premium texture. The packaging plan was approved in a single review, which significantly shortened the design cycle.

4. Full Support for FDA Registration and Import Customs Clearance

FDA registration is essential for North American market entry. Our compliance consultant team, with over 10 years of experience in dietary supplement compliance, provided comprehensive support:

  1. Registration Materials: We collated all necessary materials for FDA registration, including raw material test reports, product formula sheets, stability test reports, and packaging safety certificates, ensuring full compliance with the latest FDA requirements.

  2. Registration Process: We assisted in completing the electronic registration, tracked progress in real-time, and resolved issues that arose during the review. The FDA registration was successfully completed in just 15 days.

  3. Customs Clearance: We provided a full set of import customs clearance documents (including the certificate of origin, packing list, commercial invoice, and FDA registration certificate). Our logistics team optimized the customs clearance process, ensuring that the first order smoothly entered North America.

Rapid Delivery and Follow-Up Services

To meet the customer’s urgent delivery request within 48 days, we implemented a "parallel operation" model: raw material traceability and formula testing were carried out simultaneously, while packaging production ran in parallel with FDA registration. As a result, we completed production and quality inspection 2 days ahead of schedule and delivered the first order by air to the North American warehouse.

After the product launch, we continued to support the customer by analyzing sales data and consumer reviews on Amazon North America. We assisted in optimizing product keywords and promotion strategies. Additionally, in response to the customer’s request for an "anti-aging compound formula," we initiated R&D work to add ingredients like collagen and vitamin E to the existing astaxanthin formulation, further expanding the product lineup.

 

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Product Details

 

Raw Material Ingredients

The core ingredient in the product is natural astaxanthin, extracted from Haematococcus pluvialis, with a high content of 12mg per capsule and a purity of ≥98%. No synthetic astaxanthin is used. The excipients include pharmaceutical-grade microcrystalline cellulose, hypromellose (for the capsule shell), and titanium dioxide (for light protection), all of which comply with North American food-grade standards. The product contains no harmful additives, such as artificial flavors, pigments, or preservatives, ensuring it is natural and safe.


Product Form and Administration Method

The product is presented in the form of hard capsules, size 0 (approximately 21.4mm in length), making it easy to swallow. The recommended dosage is 1 capsule per day, to be taken with meals, which helps improve the absorption efficiency of astaxanthin. Each bottle contains 60 capsules, providing a 2-month supply, which aligns with the purchasing habits of North American consumers.


Packaging Design

The product utilizes a three-layer protective packaging system:

  • Outer Layer: Color-printed carton featuring the brand logo, product information, bilingual labels (English and Spanish), and a traceability code.

  • Middle Layer: A brown pharmaceutical-grade HDPE bottle, which is light-proof and shatterproof.

  • Inner Layer: A sealed aluminum foil gasket, ensuring moisture protection and preventing oxidation.

The bottle is equipped with a press-to-open screw cap, which is both safe and convenient, preventing accidental opening by children. The packaging clearly displays the FDA registration number, production date, and shelf life (24 months), in compliance with North American information disclosure regulations.


Technical Parameters

    • Astaxanthin Content: Each capsule contains 12mg of natural astaxanthin extracted from Haematococcus pluvialis, with a content deviation of ≤±5%, fully complying with product design requirements and North American dietary supplement content standards.

    • Capsule Quality:

      • Capsule shell hardness: ≥50N

      • Disintegration time: ≤30 minutes (in artificial gastric juice)

      • Dissolution rate: ≥85% (within 30 minutes)

      These parameters ensure rapid disintegration and absorption of the product in the body.

    • Microbial Limits:

      • Total bacterial count: ≤1000cfu/g

      • Total mold and yeast count: ≤100cfu/g

      • Pathogenic bacteria (e.g., coliforms, Salmonella, Staphylococcus aureus) are not detectable.

      These specifications meet the US FDA food microbial standards (21CFR Part 111).

    • Stability Index:

      • Under normal storage conditions of 25℃ ± 2℃ and relative humidity 60% ± 5%, the astaxanthin content decline rate is ≤5% within 6 months.

      • Under accelerated conditions of 40℃ ± 2℃ and relative humidity 75% ± 5%, the content decline rate is ≤8% within 3 months.

      These results ensure the product meets the 24-month shelf life requirement.


Customer Evaluation

"This is a cooperation that exceeded expectations! We were originally worried about the difficulty of tracing raw materials for 12mg high-content astaxanthin and that the 48-day delivery target was too tight, but the team completely dispelled our concerns with their professional capabilities—not only did they find a high-quality Haematococcus pluvialis base, but also completed the first order delivery ahead of schedule, and even got the FDA registration done in 15 days, with efficiency far exceeding the industry average.
After the product was launched on Amazon North America, it entered the TOP 10 of similar products in only 3 months, with sales exceeding 500,000 capsules in the first quarter. Now, the annual order volume has stabilized at over 2 million capsules. We are very surprised by such results. Currently, we have launched the development of anti-aging compound formula astaxanthin capsules, and we will continue to deepen cooperation in the future, looking forward to creating more blockbuster products in the North American market with the team!"


—— Director of Operations, North American High-End Dietary Supplement Brand

 

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